“Organic” “Natural” “Holistic” Just as B.S. when it’s for your pets!

Millennials’ pets eat better than you –Boston Globe

“Despite the rush to premium pet food, there’s little scientific evidence to support claims it’s better for pets, said Dr. Cailin Heinze, a nutritionist at Tufts University’s Cummings School of Veterinary Medicine.

Heinze said the nutrients in so-called “premium” pet foods are mostly identical to budget-conscious brands, made up primarily of proteins, carbohydrates, and fats.”

I can sell it at twice the price? I’m in the wrong business. Scamming millennials by slapping a couple “organic” stickers on some kibbles n bits and a gluten free tag on a chunk of chicken, seems like the racket to be in.


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