“Despite the rush to premium pet food, there’s little scientific evidence to support claims it’s better for pets, said Dr. Cailin Heinze, a nutritionist at Tufts University’s Cummings School of Veterinary Medicine.
Heinze said the nutrients in so-called “premium” pet foods are mostly identical to budget-conscious brands, made up primarily of proteins, carbohydrates, and fats.”
I can sell it at twice the price? I’m in the wrong business. Scamming millennials by slapping a couple “organic” stickers on some kibbles n bits and a gluten free tag on a chunk of chicken, seems like the racket to be in.